Google Ads / GA4 / GTM / Meta CAPI · Conversion Tracking

Better Tracking. Smarter Google Ads. Better Decisions.

Google Ads management and conversion tracking built to give you cleaner data, better optimization, and more confidence in every advertising decision.

Browser

User Interactions

Server

Server-Side Tracking

GA4

Analytics

Meta CAPI

Conversions

The Problem

Your Ads Can Only Be Optimized as Well as Your Data.

Even with good targeting and creative, poor tracking can lead to wrong decisions. Here are the most common issues.

Ads generate traffic but conversions are unclear

You can't tell which campaigns actually drive valuable actions. Business Impact: wasted budget and lost opportunity.

Google Ads numbers don't match your website

Discrepancies create confusion and reduce trust in your data. Business Impact: unreliable optimization decisions.

Purchase values are incorrect

Incorrect values lead to wrong bidding and budget allocation. Business Impact: suboptimal campaign performance.

Enhanced Conversions not configured

Meta Pixel and CAPI events inconsistent

Browser tracking is less reliable

Campaign optimization based on incomplete data

Our Framework

Measure. Acquire. Optimize.

A connected, data-driven process to turn your ads into predictable revenue.

01 · MEASURE

Build reliable tracking and measurement.

02 · ACQUIRE

Launch and manage Google Ads campaigns.

03 · OPTIMIZE

Use real data to improve performance.

Google Ads Management

Google Ads Built Around Real Conversion Data.

Campaign management should not happen in isolation from tracking. We build campaigns with your real conversion data in mind.

Ad Clicks

GTM Tags

Server

GA4 Events

Meta CAPI

Why ConversionArchitect

Not Just Ads. The Measurement Behind Them.

A smarter PPC provider stops at traffic and reports. We build the tracking and data layer that makes advertising work.

Browser

User

GTM

Web Container

Server

Node.js / Stape

GA4

Analytics

Meta CAPI

Conversions

Enhanced Conversions & More

Recover More Reliable Conversion Signals.

Enhance your data with server-side tracking, first-party data and advanced matching to improve measurement accuracy.

Raw Event

Deduplicated / Enhanced

Clean Conversion Data

A Simple Process. Clear From The Start.
01 · Audit

Find what’s not working.

02 · Build

Implement tracking and data layer.

03 · Validate

Test, verify and check events.

04 · Optimize

Improve performance with data.

Real Projects

Trusted Implementations.

Real projects. Real results. This is where the work happens.

FAQ

Frequently Asked Questions

Quick answers to common questions.

Most tracking audits and setups are completed within 3–7 business days, depending on how many platforms and events are involved.
Yes — Shopify, WooCommerce and WordPress are the most common platforms I implement tracking on, alongside custom-built sites.
Yes, full campaign setup and ongoing optimization is available, always built on top of accurate conversion data.
Access to your website, Google Ads/GA4/Tag Manager accounts, and a short call to understand your funnel.
By comparing event accuracy before and after implementation, and validating conversion values against real order data.
What Clients Say
Working with ConversionArchitect has been a great experience. Clear communication, reliable tracking and a real focus on getting the details right.
Client Name
Title, Company

Ready to Make Your Advertising Data More Reliable?

Whether your campaigns need fresh tracking, a conversion audit, or ongoing optimization — let’s start.

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